One of the problems with having your “truth tellers” rely on commercial sales to get the news out. Jones went from a guy who would mainstream generic fringe views of every conceivable quality to a guy who exclusively dealt in far-right conspiracy theories because that’s where the money was at.

Joe Rogan is on a similar arc. The longer he churns out episodes, the more fascist his guests and his “common sense” views become. And then you look at his advertisers…