Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • underisk@lemmy.ml
    1·
    2 days ago

    It tracks anonymous statistics, without my express consent, for the benefit of a third party. I do not care if it exists to replace cookies, because I’m not even convinced that cookies need to exist at all anymore. What utility do they provide to the actual person using the browser that can’t be accomplished through some other more modern API? If the only functionality left to replace is tracking people then maybe just deprecate them and move on.