- cross-posted to:
- news@lemmy.world
- cross-posted to:
- news@lemmy.world
Shell called out for promoting fossil fuels to youth via Fortnite game::Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign
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no fucking way 💀
this is comically dystopianThere’s a link in there about their new CEO saying that cutting their oil and gas production would be detrimental to society. He claims to care about people by saying “If we cut production prices will go up and poor countries won’t be able to compete and have enough money to get their gas an oil!” when he really means “if we cut production we won’t make as much money!”.
You can tell how much he cares about poor countries and how much they can afford because he only has a salary in the millions /s
Ah yes, CEO income inelasticity. The most passive aggressive threat of financial violence there is.
This is the best summary I could come up with:
Climate activists are calling out Shell for partnering with popular video gamers and online youth influencers to promote fossil fuels to a younger generation.
The oil giant, which in July reported quarterly profits of more than $5bn (£3.9bn), worked with Fortnite creators and paid popular gamers on multiple platforms to showcase its “ultimate road trips” promotion, part of a marketing campaign for a new gasoline it calls V-Power Nitro+.
According to the group Media Matters for America, the company is targeting young players on Twitch, TikTok, Instagram and YouTube, encouraging them to fill up virtual vehicles at interactive Shell gas stations and post screenshots of the game with a #Shellroadtrips hashtag.
Aru Shiney-Ajay, executive director of advocacy group Sunrise Movement, whose student members staged a climate sit-in at then-speaker Kevin McCarthy’s office last week, also criticized the promotion.
They are sitting in at [Republican party] offices and organizing to make their school boards teach the truth about the climate crisis and the fossil fuel industry’s role.”
A 2020 article in Wired highlighted issues ranging from the manufacture of largely plastic consoles at Chinese factories powered by fossil fuels, to their intensive energy use during comparatively short lifetimes, and mass dumping in landfills when they are discarded.
The original article contains 702 words, the summary contains 206 words. Saved 71%. I’m a bot and I’m open source!
Kids these days. When I was small, I got to play with Lego 377: Shell Service Station.
Here is an alternative Piped link(s):
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I’m open-source; check me out at GitHub.
Just wait until large language model derived bots are flooding games just to insert subtle advertising…
Most spine-possessing influencers.
Switch to hydrogen or down the sink you go. Some executives still haven’t recognized that?
