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Let’s say you want to sell lemonade for $1 per cup. Due to tariffs you must now pay 50 cents to sell a cup of lemonade. So what do you do about that?
Do you:
A. Take the profit loss and accept that while you still charge $1 you now only make 50 cents per cup
B. Increase costs by 50 cents so your income per cup remains at $1.
The answer is in between depending on profit margin and market conditions…
If nobody buys your shit for 1.50… You will be forced to eat the profit margin