When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
Off-topic, but: A filtered shower head? Now, granted, I don’t even bother to filter the tap water that I drink, but it feels like this isn’t a case of people feeling the economic pinch, because a filtered shower head is so far beyond anything like a necessity. It’s just people with plenty of money being cheap.