After five years, construction wraps on new Morningside community Josh Green Wed, 05/21/2025 - 13:57
Situated along a popular connector route between Midtown and Buckhead, a Morningside development that erected a large batch of townhomes in place of 1950s apartments has wrapped construction that spanned nearly half a decade.
One home remains unsold at national developer Toll Brothers’ Beckham Place at Morningside, a community of long townhome rows along a curving section of Piedmont Road, a few blocks north of Piedmont Park near Fat Matt’s Rib Shack.
Development of Beckham Place began during the depths of the COVID-19 pandemic with demolition of the 11-building Oak Knoll Apartment Homes, which had been built in 1951.
Over subsequent years, Beckham Place delivered 60 townhomes total in the 1700 block of Piedmont Road.
Example of interior imagery provided with the last unsold Winn Contemporary floorplan. Courtesy of Toll Brothers
A 2024 aerial image of the Beckham Place at Morningside project, looking southwest toward Midtown and downtown. Courtesy of Toll Brothers
Eric White, Toll Brothers division president in Georgia, tells Urbanize Atlanta the last unsold townhome is move-in ready. That floorplan, the Winn Contemporary, includes four bedrooms and three bathrooms in just over 2,000 square feet, plus a two-car garage. The asking price is now $648,995.
“The home is in a prime location close to the incredible community clubhouse,” noted White via email.
Beckham Place is considered a gated community, with amenities that include an onsite pool and greenspace. All townhomes stand four stories with garages and roof terraces, but none include elevators.
The development team has called the location strategic for its access to Atlanta’s marquee greenspace, nearby shops and restaurants, and Morningside’s top-flight schools.
Back deck off a main level. Courtesy of Toll Brothers
The Beckham Place at Morningside site plan, with the lone remaining unsold unit at top right. Courtesy of Toll Brothers
Pennsylvania-based Toll Brothers, billed as the nation’s top builder of luxury homes, acquired longtime Atlanta homebuilder Thrive Residential in early 2020.
The deal included nearly 700 infill lots that Thrive had accumulated throughout Atlanta and Nashville, including the Morningside parcel that became Beckham Place.
Head up to the gallery for more Beckham Place context and photos.
Example of four-story facades at Beckham Place. Courtesy of Toll Brothers
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Images
The Beckham Place at Morningside site along Piedmont Road, north of Atlanta Botanical Garden. Google Maps
Example of four-story facades at Beckham Place. Courtesy of Toll Brothers
A 2024 aerial image of the Beckham Place at Morningside project, looking southwest toward Midtown and downtown. Courtesy of Toll Brothers
Example of interior imagery provided with the last unsold Winn Contemporary floorplan. Courtesy of Toll Brothers
The Beckham Place at Morningside site plan, with the lone remaining unsold unit at top right. Courtesy of Toll Brothers
Back deck off a main level. Courtesy of Toll Brothers
Secondary bedroom. Courtesy of Toll Brothers
Example of a Winn Contemporary floorplan primary bedroom. Courtesy of Toll Brothers
A loft area upstairs. Courtesy of Toll Brothers
Base floor of the lone remaining unsold Beckham Place at Morningside home. Toll Brothers
Second floor of the $649,000 Winn Contemporary floorplan at the new community. Toll Brothers
Fourth floor of the Winn Contemporary floorplan. Toll Brothers
The fourth-floor roof terraces. Toll Brothers/Beckham Place at Morningside
Rendering depicting the pool and amenities area. Toll Brothers/Beckham Place at Morningside
Subtitle One unsold home remains at apartment-replacing Beckham Place at Morningside
Neighborhood Morningside
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Associated Project
Beckham Place - 1797 Piedmont Ave NE
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