There are some brands of bicycles that can cost more than the down payment on a car. Why? Surely making a bike lightweight and reliable isn’t so difficult that it warrants that price? Is it just the brand name or maybe it has to do with customization options?
I had to convince a woman with a giant SUV at the base of a slick uphill road that this was the reason she bought that thing. She was blocking the road in paralysis. After I convinced her to go up she made it up, no problem. People think they need a tank to deal with an inch of snow.