The critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product.

Steve talks about the critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product. In fact, 70% of online shoppers say product content can make or break a sale.

  • ∟⊔⊤∦∣≶@lemmy.nzEnglish
    1·
    9 months ago

    Ok I read the article and I still don’t understand. What is product content? If I buy a dishwasher and it contains dirt instead of dishwasher parts, of course I’m going to be dissatisfied?? This isn’t breaking news.

    “The item doesn’t match its description or imagery on the website.” Uh, yeah that would be an issue.

    OHHHHH… this is posted on Not The Onion. Got it.