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Gormadt@lemmy.blahaj.zone to Technology@lemmy.worldEnglish · 21 天前

DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

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DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

Gormadt@lemmy.blahaj.zone to Technology@lemmy.worldEnglish · 21 天前
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Like other companies with streaming businesses, DirecTV is leaning into ads more.
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  • oh_@lemmy.world
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    21 天前

    Humanity could do many great things in this world with AI. Instead we are coming up with innovative new ways to give you ads. Get me out of this timeline.

    • resipsaloquitur@lemmy.world
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      21 天前

      • oh_@lemmy.world
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        21 天前

        Now I have to go re watch old Futurama. Perfection.

  • Typhoon@lemmy.ca
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    21 天前

    That’s creepy as fuck and would guarantee I never buy that product.

  • black_flag@lemmy.dbzer0.com
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    21 天前

    Death to AI, death to capitalism

    • Bo7a@lemmy.ca
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      21 天前

      Death to allegra geller! Death to existenz!

      • LuigiMaoFrance@lemmy.ml
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        21 天前

        Long live the new flesh

      • prole@lemmy.blahaj.zone
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        20 天前

        Man, I need to rewatch that movie…

        • NotANumber@lemmy.dbzer0.com
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          20 天前

          What movie is this?

          • hDGGgrLpg8nEucjxWnJz@lemmy.world
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            20 天前

            Existenz

          • prole@lemmy.blahaj.zone
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            20 天前

            Existenz. And “Long live the new flesh” is from another Cronenberg film called Videodrome.

            Both are awesome.

  • Beej Jorgensen@lemmy.sdf.org
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    21 天前

    I can’t wait for this shit to become so pervasive that I only read paper books.

    • Darkenfolk@sh.itjust.works
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      20 天前

      Paper books and comparable are now prohibited under the konzom act, your daily advertisement quota has been increased until morale improves or your mind breaks, whichever comes first.

  • sfxrlz@lemmy.dbzer0.com
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    20 天前

    Maan, I‘d rather have proper self lacing shoes. This version of the future sucks.

  • chillpanzee@lemmy.ml
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    21 天前

    These remaining DirecTV subscribers are gonna be pissed when AT&T swaps out the dial-tone on their landline for an ad stream.

    • PattyMcB@lemmy.world
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      21 天前

      Most of them are probably boomers and will be dead soon, anyway

      • BD89@lemmy.sdf.org
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        21 天前

        If it means they will finally stop fucking voting then good deal all around!

        • ILikeBoobies@lemmy.ca
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          20 天前

          We have zoomers for the nazi vote.

          • BD89@lemmy.sdf.org
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            20 天前

            Sadly you might be right

    • pewgar_seemsimandroid@lemmy.blahaj.zone
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      20 天前

      does at&t still own direc tv?

      • chillpanzee@lemmy.ml
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        20 天前

        I don’t know. Maybe not. Last I worked with them they were still Hughes, but the ATT acquisition had been announced.

        Fun story… it once took a bit over an hour to get from their building on Imperial Hwy to the passenger terminal at LAX, and you can see LAX out the uber window on the other side of the street the entire ride. Lol.

  • BeBopALouie@lemmy.ca
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    21 天前

    Nope, nope and nope.

  • CosmoNova@lemmy.world
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    21 天前

    Not my face. I‘m staying far away from those things. I wonder if generating personalized ads can even be profitable. Seems like a lot of effort to dish out some slop.

    • Nollij@sopuli.xyz
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      21 天前

      It probably depends on how personalized the ads are. It should come as no surprise that targeted ads have been a thing as long as ads have existed. Coke ads during family shows, alcohol ads (you’ll be cool if you use our product) on MTV, etc.

      There are already a number of algorithms to deliver one ad for a product over another, based on likely demographics. Streaming has greatly increased this, since specific demographic details are immediately and directly available when the ad is shown. I won’t get the same as on Hulu that you get.

      As for generating ads on-the-fly, that seems unlikely. Few ads are fully generated at all, let alone in response to demographics or the specific viewer(s).

      There are also risks when deploying ads without vetting. Some of these viewers will be dressed as Nazis, and will happily share the video to everyone.

  • muusemuuse@sh.itjust.works
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    20 天前

    Ah yes, that’s what will get me to engage with ads all they needed to do was put my face in them.

    Business majors are so fucking stupid.

    • Echo Dot@feddit.uk
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      19 天前

      Ads are much more likely to be effective on me if they have attractive people in them.

    • Corkyskog@sh.itjust.works
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      20 天前

      It will engage me to turn it off.

      • ArxCyberwolf@lemmy.ca
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        20 天前

        It’s certainly engaged me to never, ever invest in their services. Ever.

        • muusemuuse@sh.itjust.works
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          19 天前

          Seriously. If I notice the ad, I avoid the product. For example, ads for native and old spice are everywhere on YouTube and super obnoxious so when I need body wash and I hit the store, my fist reaction to seeing those brands is to recall the negative emotions I felt from the last time I had to interact with that brand. So they are spending money to get me to avoid their products.

    • toiletobserver@lemmy.world
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      20 天前

      I was taught none of that during my undergrad. Instead, i say that people who are greedy just happened to get business degrees as a tool to help them be greedy.

  • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕠𝕕𝕚𝕝𝕖@hilariouschaos.com
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    21 天前

    How the fuck are they getting your face?

    • dublet@lemmy.world
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      21 天前

      DirecTV’s screensavers will let a user create an AI avatar of themself by scanning a QR code on the screensaver

      You are expected to volunteer your face. And interact with the ads. Because you are getting this device to watch ads. Apparently.

      • Hule@lemmy.world
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        21 天前

        Bojack Horseman would look great as my face then.

      • PK2@lemmy.world
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        21 天前

        Challenge accepted!

        Oh what a tangled web we weave, when first we practice to deceive 😜.

        • pinball_wizard@lemmy.zip
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          21 天前

          Penis-face sure looks like he’s having a great time in that cold medicine ad!

    • bitjunkie@lemmy.world
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      21 天前

      Haha you probably think those things in your yard are birds

      • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕠𝕕𝕚𝕝𝕖@hilariouschaos.com
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        21 天前

        Makes sence that the birds aren’t working at the moment since the government is shutdown

        • GhostlyPixel@lemmy.world
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          21 天前

          Well the US gov birds aren’t working

    • Beej Jorgensen@lemmy.sdf.org
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      21 天前

      They take pictures of you sleeping.

  • floquant@lemmy.dbzer0.com
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    20 天前

    Who in their right mind would think this is a good idea? Are managers so caught up in the “just add AI bro it will make us cool” hype train that no one stops to think “yeah I would never want this in my living room”?

    • cheesorist@lemmy.world
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      20 天前

      they know what they’re doing, they’re just disgusting humanoids.

  • abbiistabbii@lemmy.blahaj.zone
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    20 天前

    This is going to be an absolute nightmare for schizophrenics.

    • Corkyskog@sh.itjust.works
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      20 天前

      Imagine someone gets back at their ex and puts a dispenser with LSD in it programmed to dispense a bit every like 15 liters poured out of their Samsung Fridge… Which will probably also play adds with your face on it.

      • abbiistabbii@lemmy.blahaj.zone
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        19 天前

        was…was this you?

  • myfunnyaccountname@lemmy.zip
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    20 天前

    How long before someone uses this feature to create a feature length porno?

    • null_dot@lemmy.dbzer0.com
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      19 天前

      So, ah … yeah.

  • WhatGodIsMadeOf@feddit.org
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    21 天前

    I hate what humanity chose to do with its “God given” gifts.

  • SlippiHUD@lemmy.world
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    21 天前

    Literal nightmare fuel

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