Since appearing as a public shrine in 2001, the female death deity’s popularity has exploded and is a frequent sight in public ceremonies such as the Day of the Dead.

When a life-size skeleton dressed like the Grim Reaper first appeared on a street altar in Tepito, Mexico City, in 2001, many passersby instinctively crossed themselves. The figure was La Santa Muerte – or Holy Death – a female folk saint cloaked in mystery and controversy that had previously been known, if at all, as a figure of domestic devotion: someone they might address a prayer to, but in the privacy of their home.

She personifies death itself and is often depicted holding a scythe or globe. And since the early 2000s, her popularity has steadily spread across Mexico and the Americas, Europe and beyond.