Low expectations. If the expectation is that they’ll be relegated and not win many games then you have to judge what a successful season is another way. It helps that the other promoted teams are similarly poor and the other Prem teams haven’t performed so poorly as to provide much hope. Things might change if Luton continue to win games but right now people are just knee jerking after their 2nd win, which if it wasn’t for Everton’s 10 point deduction, would still leave them in relegation.