I’m in the opposite boat. My inlaws are all MAGA whereas my wife and I are very much liberal. This is ‘her’ year for visiting family and she does want to go, but I’ve already warned her that her entire family is on the THINNEST of ice. It’s going to take a miracle for us to actually stay. I’m sort of looking forward to the first comment from them where we can simply scoop up the kids and head out.
It was less about the .99 pricing and more about “Sale” pricing and ‘coupons’. Retailers will put a pair of pants on “Sale” for 50% off 51 weeks out of the year and people think they’re getting a great deal whereas when it’s not half off, they just don’t buy.