It’s the next evolution of planned obsolescence - it just doesn’t work as soon as you start to use it.

Times change, and people are slow. ‘Colored people’ used to be the most PC, now it’s an insult. Because it could, in any old fart’s brain, be either the most PC thing or an insult, you never know if the person is doing so intentionally or not, which sucks because:

• if someone uses it unintentionally and people jump on them, that just makes them bitter
• someone who is racist can use not knowing as a smoke screen
• people who are really “with it” on social issues can also be quick to blame, and low on tolerance, and high on trauma or virtue signaling.

…the divide just grows until people resolve it inside themselves.