But that’s all marketing, it’s not specific to AI.
Any company that does marketing is looking to create demand and generate interest. Part of generating interest is tapping into your desire , which could include want to get ahead and not getting left behind.
Do a search on mobile and you need to scroll through an ENTIRE SCREEN full of ads (4-5) to get to the first result. And even that might be SEO’d. That’s the current sad state of affairs.