“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
“Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them.”
Those sound like pretty convincing marketing bona-fides to me!
I’m not sure if this comment is sardonic or sarcastic or genuine in tone so I can’t respond.
Genuinely sardonic.
Toward my comment or the article?
Grue was making a joke about marketing people never saying anything meaningful and just slamming you with buzzwords and shit lol
Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.