One of Google Search’s oldest and best-known features, cache links, are being retired. Best known by the “Cached” button, those are a snapshot of a web page the last time Google indexed it. However, according to Google, they’re no longer required.

“It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Google’s Danny Sullivan wrote. “These days, things have greatly improved. So, it was decided to retire it.”

    • lauha@lemmy.one
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      5 months ago

      They are an Ad company, and using cached page doesn’t bring ad money to their clients

      • kratoz29@lemm.ee
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        5 months ago

        Make sense, it seems that they have been having lots of meetings regarding how to maximize its revenue

    • lemmyvore@feddit.nl
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      5 months ago

      They may not have a choice in the matter. AI-generated pages are set to completely destroy the noise to signal ratio on the web.

      Google’s business has two aspects, collecting user data and serving ads. If Search stops being relevant people will stop using it, which impacts both aspects negatively.

  • kameecoding@lemmy.world
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    5 months ago

    didn’t that happen like years ago? or maybe because I am using Firefox, but I haven’t seen the button for the cached website for a while now

  • Raiderkev@lemmy.world
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    5 months ago

    Without getting into too much detail, a cached site saved my ass in a court case. Fuck you Google.

    • lud@lemm.ee
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      5 months ago

      It sucks because it’s sometimes (but not very often) useful but it’s not like they are under any obligation to support it or are getting any money from doing it.

        • megaman@discuss.tchncs.de
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          5 months ago

          At least some of these tools change their “user agent” to be whatever google’s crawler is.

          When you browse in, say, Firefox, one of the headers that firefox sends to the website is “I am using Firefox” which might affect how the website should display to you or let the admin knkw they need firefox compatibility (or be used to fingerprint you…).

          You can just lie on that, though. Some privacy tools will change it to Chrome, since that’s the most common.

          Or, you say “i am the google web crawler”, which they let past the paywall so it can be added to google.

          • sfgifz@lemmy.world
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            5 months ago

            Or, you say “i am the google web crawler”, which they let past the paywall so it can be added to google.

            If I’m not wrong, Google has a set range of IP addresses for their crawlers, so not all sites will let you through just because your UA claims to be Googlebot

      • icedterminal@lemmy.world
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        5 months ago

        Depends. Not every site, or its pages, will be crawled by the Internet Archive. Many pages are available only because someone has submitted it to be archived. Whereas Google search will typically cache after indexed.

  • Swarfega@lemm.ee
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    5 months ago

    I stopped using Google late last year and it’s pretty eye opening how much freer I feel now. Previously, any searches I made would follow me around. Make a one time search for something I’d see that being advertised later on. As a result I started searching more using private browsing. I’d often forget though and end up being tracked.

    Ultimately switching to Firefox and DuckDuckGo I no longer have to do private searches. No more being followed around the internet.

    Also I’m not convinced private browsing works. For example I still use it for YouTube but I noticed despite YouTube not knowing who I am, the videos on the home page include some that are very related to my usual videos. I guess they are using IP’s to still deliver relatable videos.

    • Zink@programming.dev
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      5 months ago

      Private browsing keeps your computer from remembering things about what you did. It cannot keep other people’s computers from remembering everything about interacting with you.

    • DNU@lemmy.world
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      5 months ago

      Yt doesn’t know who you are, but it knows damn well who was last logging in from that PC/IP.

  • NoRodent@lemmy.world
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    5 months ago

    Well that really sucks because it was often the only way to actually find the content on the page that the Google results “promised”. For numerous reasons - sometimes the content simply changes, gets deleted or is made inaccessible because of geo-fencing or the site is straight up broken and so on.

    Yes, there’s archive.org but believe it or not, not everything is there.

  • BananaTrifleViolin@lemmy.world
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    5 months ago

    Enshitification strikes again. Cached doesn’t make money and maybe reduces adclicks so it’s gone. This benefits Google but not users in any way whatsoever.

    • linearchaos@lemmy.world
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      5 months ago

      I kind of wonder if they’re just training machine models with it all so they don’t have to store the content. That would give us a pretty good reason why their search results became inadequate over the period of a month or two.

  • Resonosity@lemmy.world
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    5 months ago

    Internet Archive is essential now. I used to use Google Cached for when IA failed. All researchers are now losing that resiliency.

  • EnderMB@lemmy.world
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    5 months ago

    How has no one worked on a new search engine over the last decade or so where Google has been on a clear decline in its flagship product!

    I know of the likes of DDG, and Bing has worked hard to catch up, but I’m genuinely surprised that a startup hasn’t risen to find a novel way of attacking reliable web search. Some will say it’s a “solved problem”, but I’d argue that it was, but no longer.

    A web search engine that crawls and searches historic versions of a web page could be an incredibly useful resource. If someone can also find a novel way to rank and crawl web applications or to find ways to “open” the closed web, it could pair with web search to be a genuine Google killer.

    • mlg@lemmy.world
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      5 months ago
      • Google invents, invests, or previously invested into some ground breaking technology
      • They buy out competition and throw tons of effort into making superior product
      • Eventually Google becomes defacto standard
      • Like a few years pass
      • Google hands off project to fresh interns to reduce the crap out of the cloud usage to decrease cost
      • Any viable alternatives are immediately bought out by Google
      • Anything left over is either struggling FOSS or another crappy corporate attempt (cough cough Microsoft)
      • Repeat

      My favorite case in point being Google Maps.

    • gunslingerfry@lemmy.world
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      5 months ago

      I recommend Kagi. Bought a family plan and it feels like I’ve gone back to 2016 when the search engines weren’t a dumpster fire.

    • sgtgig@lemmy.world
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      5 months ago

      Bing’s copilot is genuinely pretty good, the AI answer is often pretty accurate and the way it’s able to weave links into its answer is handy. I find it way more useful than Google search these days and I’m pretty much just using it on principle as Google is just pissing me off with killing their services, a few of which I’ve used.

      I don’t think Microsoft is some saint but copilot is just a good product.

    • AAA@feddit.de
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      5 months ago

      Yes, that would be a Google killer. If you somehow find the money to provide it for free.

      Finding a novel way of searching is one thing. Finding a novel way of financing the whole endeavor (and not going the exact route Google is) is another.

    • piecat@lemmy.world
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      5 months ago

      The next revolutionary search engine will be an AI that understands you. Like what a librarian is… Not just ads served.

      • spujb@lemmy.cafe
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        5 months ago

        i don’t need a search engine that understand me i need a search engine that finds sites and pages based on a string of text i provide it

        we should be calling the future piss the way it’s going down the toilet

        • piecat@lemmy.world
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          5 months ago

          Well, at the least, you need something to filter out the shit trying to game seo. To me it seems that AI is the easiest approach.

    • OsrsNeedsF2P@lemmy.ml
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      There’s a lot of startups trying to make better search engines. Brave for example is one of them. There’s even one Lemmy user, but I forget what the name of theirs is.

      But it’s borderline impossible. In the old days, Google used webscrapers and key word search. When people started uploading the whole dictionary in white text on their pages, Google added some antispam and context logic. When that got beat, they handled web credibility by the number of “inlinks” from other websites. Then SEO came out to beat link farmers, and you know the rest from there.

      An indexable version of Archive.org is feasible, borderline trivial with ElasticSearch, but the problem is who wants that? Sure you want I may, but no one else cares. Also, let’s say you want to search up something specific - each page could be indexed, with slight differences, thousands of times. Which one will you pick? Maybe you’ll want to set your “search date” to a specific year? Well guess what, Google has that feature as well.

      • TWeaK@lemm.ee
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        5 months ago

        Brave is not a business that should be supported. Also, I’m pretty sure they just use Bing for a back end.

        There are also a few paid search engines that people say are good.

          • TWeaK@lemm.ee
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            5 months ago

            They’ve had a history of controversy over their life, ranging from replacing ads with their own affiliate links to bundling an opt-out crypto miner. Every time something like this happened, the CEO went on a marketing campaign across social media, effectively drowning out the controversial story with an influx of new users. The CEO meanwhile has got in trouble for his comments on same-sex marriage and covid-19.

            In general, it’s always seemed like it would take a very small sack of money for Brave to sell out its users. Also, their browser is Chromium based, so it’s still contributing to Google’s market dominance and dictatorial position over web technologies.

  • Toes♀@ani.social
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    5 months ago

    That’s bs, it’s one of the best features Google has and they’ve been ruining it. Wayback machine wished it could be that comprehensive.

  • _number8_@lemmy.world
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    5 months ago

    of course it is. why have anything good on there, no point reminding me of the old days when the internet was actually fucking useful

      • Saik0@lemmy.saik0.com
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        5 months ago

        Literally yesterday. What source is sufficient to tell you first hand that I used the feature yesterday?

        You want proof that it’s useful. Go look at waybackmachine. Literally millions of users using a cached web page feature.

        • Jakeroxs@sh.itjust.works
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          5 months ago

          I also literally used it yesterday, mostly because my work has an insanely over the top site blocking situation, and rather then having to input (and likely get a rejection) to allow the site, cached page usually works good and gets me the info I need.

          • Kite@sh.itjust.works
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            5 months ago

            That is exactly why I use it. I need to access pages for work, our internet security is ridiculously overdone and so many sites don’t load… but the cached versions do. Fml

        • Guru_Insights99@lemm.ee
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          5 months ago

          Photo / visual evidence would be fine, I am not picky. I would just like to be sure you are telling the truth, a lot of fraud on the internet nowadays 😒😒

      • Emerald@lemmy.world
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        5 months ago

        I last used the feature to view deleted reddit posts.

        Another time I used something similar (the wayback machine) to view long gone websites about a postcard

      • nixcamic@lemmy.world
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        5 months ago

        I’ve used it three times today. Site down, geo-blocked, and a forum post with info I needed deleted.