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teft@startrek.website to Technology@beehaw.org · 2 years ago

Google gets its way, bakes a user-tracking ad platform directly into Chrome

arstechnica.com

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Google gets its way, bakes a user-tracking ad platform directly into Chrome

arstechnica.com

teft@startrek.website to Technology@beehaw.org · 2 years ago
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  • cross-posted to:
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Chrome now directly tracks users, generates a "topic" list it shares with advertisers.
  • sparky@lemmy.federate.cc@lemmy.federate.cc
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    2 years ago

    Ridiculous. Time to switch to Safari or Firefox, folks.

    • NaoPb@beehaw.org
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      2 years ago

      My advice would be the latter. That case you can always use the same browser, no matter what OS you decide to use in the future.

      • sparky@lemmy.federate.cc@lemmy.federate.cc
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        2 years ago

        Fair, although I personally use Safari on macOS/iOS and Firefox on Windows/Linux. If you’re interested, it’s fairly easy to sync between them with https://addons.mozilla.org/en-GB/firefox/addon/icloud-bookmarks/.

        • NaoPb@beehaw.org
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          2 years ago

          Interesting. I did not know that.

    • mayonaise_met@feddit.nl
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      2 years ago

      Why Safari? Apple is just another greedy corporation.

      • sparky@lemmy.federate.cc@lemmy.federate.cc
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        2 years ago

        Because Safari is chock fill of strong privacy features, just like Firefox. It’s a very good browser, if you’re using Apple devices, especially with the forthcoming OS updates.

        Apple may be a greedy corporation, however, as they make their money selling you expensive hardware and a premium experience, they are not incentivised to monetise user data.

        Google has the opposite incentive given they make money at all from Chrome or Android, other than advertising. Arguably they barely make any money at all, other than advising… so of course they’ll track you.

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