• Automaker is shifting its strategy for EVs as demand wanes
  • Suppliers in South Korea, China grapple with unsold inventory
  • Dem Bosain@midwest.social
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    2 months ago

    Just like the '70s, Detroit wants to build enormous energy-dense cars, while automakers from another Asian country come in and sell what the market demands.

    Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.

    • Peppycito@sh.itjust.works
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      2 months ago

      Expect US automakers to blame unions when they face another round of bankruptcies and begin demanding government bailouts.

      Hmmm… I’ll keep this thought in mind. 🍻

  • ObsidianZed@lemmy.dbzer0.com
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    2 months ago

    Ford announced new EV truck starting at $39,000

    Now the cheapest model starts at ~$63,000

    Whatever they’re doing, it’s wrong.

  • halcyoncmdr@lemmy.world
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    2 months ago

    Ford losing $100,000 per car while Tesla reportedly is at like a 30% margin per vehicle.

    Something tells me Ford isn’t actually trying.

    • thr0w4w4y2@sh.itjust.works
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      2 months ago

      give them a break - it’s taking all their time, money and energy to lobby for cheap, high quality, long range, compact vehicles made in Asia to be banned from the US or tariffed into oblivion.

    • invertedspear@lemm.ee
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      2 months ago

      I mean, let’s be real, Ford isn’t losing 100k/ev, their EV division has lost $100k/EV sold so far. It takes a lot of initial capital to get factory lines off the ground. Plus all the R&D that goes into turning and electric Edge into a “Mustang” and making an EV truck that fits the F150 mold.

      They are chasing the dragon of early adopters that were willing to drop $100k on a platinum trim truck. There aren’t anymore left. What the market needs is an electric maverick, and a return of the electric Focus. Both could be done for less than $30k and they would sell like crazy. But Ford is stuck thinking EV = premium, when there aren’t many people left with premium budgets, at least until the economy improves for the masses again.