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New Old Fourth Ward rentals promise ‘five-star living’ on Boulevard Josh Green Wed, 05/22/2024 - 15:14 The stretch of Boulevard between North Avenue and John Lewis Freedom Parkway hasn’t typically been associated with the word “luxury” for generations, but a new multifamily project is aiming to change that.

Following a protracted construction phase that stretched across several years, the mixed-use 555 Boulevard development has been moving in first residents this spring. As is typical with newer intown multifamily projects right now, two months of free rent is being offered as an incentive.

Promotional materials and leasing signs assert the project has brought “five-star living in Old Fourth Ward,” or alternately the “ultimate luxury living destination.”

The project broke ground back in 2019, consuming what had been a large, vacant corner lot for more than a decade.

The 555 Boulevard project’s south facade and Boulevard frontage today. Josh Green/Urbanize Atlanta

The project’s elevated courtyard, at left, and the tiered east facade with parking garage entry. 555 Boulevard

According to Goode Van Slyke, the $26 million project’s architecture firm, 555 Boulevard offers 106 modern apartments and retail space fronting the street. It consists of five stories of wood construction over four stories of concrete, with the parking structure almost entirely concealed. The retail spaces fronting Boulevard are empty today.

With its stair-step design and placement in a hollowed backside section of the building, the 555 Boulevard courtyard echoes another residential project by developer Dezhu US—the J5 condos on Juniper Street in Midtown.

Rental options at 555 Boulevard range from studios with just 361 square feet (from $1,430 monthly) to two-bedroom, two-bathroom units with 1,158 square feet ($3,047 monthly).

Walkable proximity to Ponce City Market, City Winery, Historic Fourth Ward Park, and Central Park is cited as a perk of the location.

Layout of the smallest 555 Boulevard floorplan, with its 361 square feet. 555 Boulevard

The retail and leasing section below rentals ranging from studios to two-bedroom options. Josh Green/Urbanize Atlanta

As for amenities, the building includes a pet spa, a covered rooftop lounge with a kitchen, a demonstration kitchen in the resident social lounge, a large fitness center, and the aforementioned elevated garden hangout—but no pool.

Swing up to the gallery for a closer look at what 555 Boulevard has brought to a previously large void in O4W’s urban landscape.

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