US makers just aren’t ready to stop subsidizing their other vehicle platforms with EV sales
US carmakers aren’t subsidizing their other vehicle sales with EV sales. They’re literally losing money on every EV sale. If anything it’s the polar opposite. Tesla is the only company thus far that has figured out how to build a profitable EV.
It’s not that the other companies can’t figure out how to make a profitable EV, it’s just that they only dip their feet in the water. Giant SUVs and petrol economics are a hard drug to shake.
US carmakers aren’t subsidizing their other vehicle sales with EV sales. They’re literally losing money on every EV sale. If anything it’s the polar opposite. Tesla is the only company thus far that has figured out how to build a profitable EV.
https://www.caranddriver.com/news/a60621256/ford-ev-revenue-losses-q1-2024/ https://fortune.com/2024/04/24/gm-earnings-beat-gas-ev-electric-trucks-profitable/
It’s not that the other companies can’t figure out how to make a profitable EV, it’s just that they only dip their feet in the water. Giant SUVs and petrol economics are a hard drug to shake.