Burger King's moldy Whopper ad is dividing marketing experts
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Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • psycho_driver@lemmy.worldEnglish
    124·
    3 months ago

    I don’t think their patties have changed size any, though I wouldn’t swear to that. Also, at least in my area, BK regularly sends out pages of coupons in the mail. I think with the coupon you can still get a large sized Whopper meal for around $7. Without a coupon (again, in my area, maybe not all) you can get a Whopper Jr., 4 pc nuggies, small fry and small drink for $5.

    I don’t eat fast food much but I am a bit of a BK Stan. So much better tasting food than the clown house.

    • Rhaedas@fedia.io
      8·
      3 months ago

      Must vary regionally. I used to work at BK in the 90s, got the free meal regularly, and I won’t touch any BK here anymore because the quality of everything is far below even McD standards (which is a 50/50 gamble itself).

      A shame because the original Whopper was a great product.

    • P00ptart@lemmy.worldEnglish
      32·
      3 months ago

      I mean, I HATE McDonald’s with a passion, but I’ll eat there over BK all day, every day. That rubbery patty that tastes like it was drug through an ashtray? No thanks. Both are terrible but I’ve eaten at McDonald’s 10-15 times in the last 20 years? BK once. And it reminded me never to eat there ever again. Last time I ate at Hardee’s, their new char broiled burger reminded me so much of Burger King that I won’t eat there anymore, either except for breakfast. Their breakfast is hands down the best breakfast in all of fast food.