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Rent prices unveiled at Midtown’s newest deluxe apartment tower Josh Green Thu, 09/12/2024 - 08:09 After breaking ground with a substantial demolition project in early summer 2022, Midtown’s newest high-rise community is revealing what it will cost to live there when apartments start delivering in coming weeks.

Standing 28 stories with a flat-fronted, rectangular façade near the High Museum of Art, the Loria Ansley project marks the last of three luxury residential towers that have recently injected nearly 1,000 non-student apartments into Midtown’s northern blocks.

Officials with the 1441 Peachtree St. project say Loria Ansley will offer 23 different floorplans, with two distinctive interior finish collections.

None of the 350 apartments are reserved as affordable or workforce housing, as the Midtown location is exempt from Beltline inclusionary zoning rules or any other measures that mandate such units be included. Two months of free rent, however, is being offered with leases of 14 months or longer

Getting a foot in the door at Loria Ansley costs $1,546 monthly right now. That rents a studio unit with 470 square feet and a single bathroom.

The least expensive two-bedroom, one-bathroom floorplan currently available (976 square feet) is $2,963 monthly.

The least expensive one-bedroom (at left) and two-bedroom options currently leasing at Loria Ansley. Loria Ansley

How the apartment building’s retail component is expected to meet Peachtree Street. Loria Ansley

Moving up the scale, available three-bedroom, two-bathroom apartments are renting from $3,696 monthly for 1,277 square feet.

And the largest and priciest option listed to date—asking $6,849 monthly—has three bedrooms (one marketed as a possible den) and two bathrooms in 1,738 square feet. That includes a home office space attached to the primary suite.

The building is described as offering “unparalleled elegance and lavish amenities” and “a sanctuary where every detail has been thoughtfully curated,” with finishes such as gourmet kitchens and LED lighting packages found in high-end condo buildings, per developers. Some apartments will include under-counter wine coolers and customizable closets, while all have wall-mounted range hoods in kitchens, washers and dryers, and “hardwood-inspired luxury plank flooring,” per the project’s website.

Loria Ansley’s largest floorplan listed to date, asking $6,849 monthly. Loria Ansley

The building’s stair-stepped eastern face, overlooking Ansley Park. Courtesy of Atlantic Residential

Amenity levels have been placed among a stair-stepped design leading down toward residential Ansley Park on the backside of the building. Two restaurant spaces at the lobby level will include large glass windows and tall ceilings. Elsewhere, an internal sky bridge will lead to collaborative and private coworking spaces, a gym, wine bar, pool with sundeck and cabanas, a rooftop bar and lounge with views from Buckhead to Midtown, and now, yes, pickleball, according to developers.

Other perks include a 24/7 concierge, a yoga lawn, and an Impulsify “Grab & Go” market. A rather unique draw is the building’s complimentary coffee bar, which will serve cold brew and kombucha on tap for residents.

Loria Ansley replaced internet company EarthLink’s former low-rise offices. The multi-firm project—formerly known as Rhapsody—was initially expected to include for-sale condos but switched to apartments before construction took off.

Capital City Real Estate bought the 1.5-acre property from EarthLink in 2019 for $15.2 million. The Washington, D.C.-based developer is partnering with Atlantic Residential, FIDES Development, and Mitsui Fudosan America, the U.S. subsidiary of Japan’s largest real estate company, on the project.

Beyond apartments, the project will include 463 parking spaces and 3,000 square feet of retail space at street level, according to Midtown Alliance. No tenants for retail spaces have been announced.

Marketing materials promise a location where renters can draw inspiration from “both the modern energy of Atlanta’s iconic Arts District and the roots that run deep throughout historic Ansley Park.”

Loria Ansley marks the third luxury rental tower to rise within a few blocks over the past two years, following Greystar’s Nomia building and JPX Works’ new Emmi Midtown project.

All told, those projects are introducing 957 market-rate rentals near Midtown’s northern border.

Find a closer look at plans for the (almost) finished Peachtree Street tower in the gallery above.

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Rent prices unveiled at Midtown's newest deluxe apartment tower

Rent prices unveiled at Midtown's newest deluxe apartment tower