Me on god

Gold-plating the connectors is actually one of the few things that does make sense. When new, they won’t sound better, but they corrode less, which can, sometime in the future, make a difference, albeit very slight: surface oxidation can form a tiny capacitor. That said, I think you’d be hard-pressed to tell the difference to chrome-plated ones. But unlike lots of other esoteric “high-end” nonsense, this one has at least theoretical technical merit. And the micrometer-scale galvanic gold-plating isn’t expensive, either.

Gold is a better conductor than copper and gold also does not corrode. So they actually are better cables, since the thing the cable does is made significantly easier and less prone to failure when the wires and connectors are gold and not copper or some other metal that doesn’t conduct electricity as well.