In Sweet Auburn, tweaked mixed-use build set for groundbreaking Josh Green Thu, 09/26/2024 - 13:41 A historic but ailing Sweet Auburn corner is weeks away from seeing the beginnings of new construction, developers tell Urbanize Atlanta.
The changes will come as part of a two-phase project called Sweet Auburn Grande that aims to revive corners located on the southwest and southeast sides of where Auburn Avenue meets Jesse Hill Jr. Drive.
The corners in question are currently dead zones of boarded-up, historically significant buildings and surface parking lots.
The Invest Atlanta Board of Directors last week approved a $28.3 million tax exempt loan for one facet of the project the agency says will save a historic site and incorporate more than 90 units of affordable housing in Sweet Auburn.
For phase one, revised Sweet Auburn Grande plans call for building 109 multifamily residences along Auburn Avenue, located at the southeast corner of the Jesse Hill Jr. Drive intersection.
Roughly 8,700 square feet of commercial space (2,000 square feet less than previously planned) will be included at street level, along with structured parking, per Invest Atlanta.
Finalized plans call for 109 apartments, with 92 of them reserved for residents earning 80 percent of the area median income or less.
The revised vision for Sweet Auburn Grande phase one, with the early 1900s office building preserved. Gorman & Company, via Invest Atlanta
The project is being led by Gorman & Company, a Wisconsin-based developer with expertise in building affordable housing.
Joel Reed, Gorman’s Southeast market president, tells Urbanize Atlanta the project’s refined phase one has received building permits and is ready to move forward. Reed expects to close on the property next month and begin construction in November.
The schedule calls for 23 months of construction, which would put the roughly $56-million project’s opening in October 2026.
The project will incorporate—as opposed to demolish, as earlier plans had called for—the historic but long-vacant 229 Auburn building (Atlanta Life Insurance Building). That ailing structure once housed pioneering Black businesses during the district’s heyday, including Atlanta State Savings Bank, the first Black-owned bank in the city and Georgia’s first state-chartered Black bank.
The building was constructed in 1908 and more recently housed the Butler Street Community Development Corporation, according to Invest Atlanta.
Earlier plans had called for fewer affordable housing units (57 total) but with a deeper affordability threshold (50 percent AMI) for those rental options.
Meanwhile, across the street, the Sweet Auburn Grande project’s second phase calls for restoring two more historic structures: the 1920 former Butler Street YMCA-JD Winston Branch and the Walden Building. An attractive, functional public greenspace would also be added at the corner, at the base of the iconic John Lewis HERO Mural.
Breakdown of Auburn Avenue Grande’s two-story phase one plans, and at left, phase two across the street. Invest Atlanta
The Butler Street CDC, which owns the 219 Auburn Avenue property that’s currently a parking lot, rechristened that corner “Good Trouble John Lewis Memorial Park” in 2022.
Gorman officials have said development costs are expected to come in around $18 million for that phase, but restoration work on the former YMCA building would have different funding sources.
A timeline for construction has yet to emerge as complex financing deals are worked out, but Reed previously said a late-2025 start date for moving phase two forward isn’t out of the question.
Plans for a circular greenspace to activate the parking lot, to be called the Good Trouble John Lewis Memorial Park. Central Atlanta Progress/Invest Atlanta/SCAD
Elsewhere in Atlanta, Gorman completed the Residences at Westview, a 60-unit affordable housing complex near Westview Cemetery. Development officials said during that project’s ribbon-cutting in February they expect to deliver 350 new housing units across Atlanta over the next two years.
In the gallery above, find more context and imagery pertaining to the vision for these important corners of Sweet Auburn. Below is a before-after preview of phase one:
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229 Auburn Ave. Sweet Auburn Grande Invest Atlanta Gorman & Company Gorman and Company Affordability Affordable Housing Sweet Auburn Auburn Avenue Adaptive-Reuse Adaptive-Reuse Development Adaptive-Reuse Project Atlanta Life Insurance Building Alonzo Herndon Building The Former Butler Street YMCA-JD Winston Branch
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State of the southeast corner of Auburn Avenue and Jesse Hill Jr. Drive today, with the historic office building in question at center. Google Maps
The revised vision for Sweet Auburn Grande phase one, with the early 1900s office building preserved. Gorman & Company, via Invest Atlanta
Breakdown of Auburn Avenue Grande’s two-story phase one plans, and at left, phase two across the street. Invest Atlanta
Breakdown of two development phases on either side of Jesse Hill Jr. Drive. Gorman & Compay; via SR, 2023
State of the 1920 Butler Street YMCA today, once known as “Black city hall” for its importance in the community. Invest Atlanta
The current parking lot and building conditions at the corner of Jesse Hill Jr. Drive and Auburn Avenue, beneath the 65-foot Lewis mural. Google Maps
Plans for a circular greenspace to activate the parking lot, to be called the Good Trouble John Lewis Memorial Park. Central Atlanta Progress/Invest Atlanta/SCAD
Beside the greenspace, plans have called for outdoor workstations and free Wi-Fi. Central Atlanta Progress/Invest Atlanta/SCAD
Phase two calls for restoring the Walden Building, named for Austin Thomas Walden, a prominent Black Atlantan who had an office there until his death in the 1960s, per Atlanta History Center. Central Atlanta Progress/Invest Atlanta/SCAD
Subtitle Auburn Avenue project to incorporate historic—but long-vacant—Atlanta Life Insurance Building
Neighborhood Sweet Auburn
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