Y’all would be surprised how many Facebook users there are outside of the west. In my home country of Vietnam Facebook is like Twitter+Reddit+more. It’s the most popular social media app. Everyone is on Facebook. The government posts news on Facebook, academic institutions post news on Facebook. Everyone posts official news on Facebook. Hobbyist discussion happens on Facebook. Buying and selling stuff - also Facebook. Wanna watch short form/long form content? Also Facebook. Facebook Messenger is also the second most popular form of communication. But it is to us what iMessage is to Americans. If you’re not on Messenger, fat chance nobody will talk to you. There’s Zalo which is technically in first place but Zalo is where the Vietnamese government gets to exert its control and it’s mostly to conduct business and talk to boomers. It’s that bad. Facebook is also very popular in other Asian countries like India, Indonesia, Thailand and the Phillipines, although I’m not sure to what degree.