New Medley district uncloaks plans for 133 fully brick townhomes Josh Green Wed, 03/19/2025 - 16:35 Two months after officially breaking ground, developers have unveiled plans for a luxury residential portion of Johns Creek’s Medley project that will aim to echo successes at Avalon, which has recently been called a template for mixed-use nodes around the world.
Helmed by the same developer who led Avalon’s rise from abandoned acreage in Alpharetta, Toro Development Company released details this week for 133 luxury townhomes bound for Medley they say will be unique as a “mixed-use resi” building category.
That is, for-sale housing that replicates the walkability of living intown, only in a master-planned, suburban setting.
Another selling point, according to TDC, is that all Medley townhomes will be fully built of brick.
Avalon’s 101 for-sale homes are a template for Medley’s townhouses, which will start at 2,000 square feet, according to TDC reps. Courtesy of Toro Development Company
A central residential green at Avalon today. Courtesy of Toro Development Company
Situated along Lakeview Drive and Johns Creek Parkway, Medley’s townhome plans call for two distinct designs, ranging from 2,000 to 2,800 square feet in three stories with outdoor terraces.
Expect 10-foot ceilings in main living spaces, three or four bedrooms, and “best-in-class craftsmanship” with building materials that include stone and natural wood, per TDC. The Medley neighborhood will include a centralized greenspace with a pool and clubhouse, plus an additional pocket park and walkability to two larger greenspaces in the district.
Price ranges haven’t been specified, as sales aren’t expected to begin until sometime next year.
Mark Toro, TDC’s chief vision officer and an Avalon homeowner, said the goal is to create a “rare luxury” in suburban environments similar to Avalon that allows for a vibrant, urban-like experience without getting in a car. “With Avalon, we saw incredible home value growth because of the unique lifestyle that comes with owning a home in a mixed-use environment,” Toro said in an announcement this week.
TDC reps say Avalon’s 101 for-sale homes have greatly outpaced the region in terms of value growth since they started coming to market in 2016. Avalon’s current per-square-foot average home value is $565, or what TDC calculated as 221 percent of the metro’s median, per sales listings data. (Anecdotally, TDC points to an Avalon four-bedroom, five-bathroom standalone house that fetched $2.75 million a year ago—at $859 per square foot.)
Active intown developer Empire Communities will be the exclusive homebuilder at Medley.
“The homes coming to Medley are certainly beautiful, but the real selling point is Medley itself,” said Caroline Simmel, Empire’s senior vice president of sales and marketing. “Meals cooked by top chefs, coffee shops to work remotely, daily events and entertainment, fitness studios just steps away—this is what it’s like living in a mixed-use community, and people will pay a premium for it.”
Overview of Avalon’s 101-house residential section. Courtesy of Toro Development Company
The 43-acre Medley will be the first new section of Johns Creek’s Town Center concept. Toro Development Company; designs, Nelson Worldwide
Beyond the townhomes, the Johns Creek City Council unanimously approved plans last fall for a 175-key Medley hotel that TDC hopes will also replicate the success of Avalon’s hospitality component.
Medley’s phase one is also set to include roughly 180,000 square feet for retail, restaurant, and entertainment spaces, a 25,000-square-foot plaza, and 100,000 square feet of offices.
Elsewhere, plans call for 340 luxury-grade apartments in the initial phase.
Once that opens, TDC plans to host 200 events per year, ranging from live music and outdoor wellness classes to art festivals and watch parties, officials have said.
On the food front, Medley’s phase one has signed the first suburban locations of Fadó Irish Pub and Little Rey, a Mexican concept by chef and restaurateur Ford Fry. Other announced tenants include CRÚ Food & Wine Bar, 26 Thai Kitchen and Bar, Five Daughters Bakery, Summit Coffee, Lily Sushi Bar, Knuckies Hoagies, Cookie Fix, Sugarcoat Beauty, BODY20, and AYA Medical Spa, among other concepts.
Projected look of Medley’s repurposed office building, next to a standalone restaurant and central plaza. Courtesy of Toro Development Company
The Medley site’s location in Johns Creek, in relation to Atlanta’s north OTP cities. Google Maps
All told, Medley is expected to create 900 residences considered luxury (all townhomes and apartments), another 20,000 square feet of retail, and an Avalon-style central greenspace designed for community events and gatherings. It will eventually be just one facet of the city’s 192-acre Town Center, a blend of housing, hotels, offices, lakes, and greenspace about the size of Piedmont Park.
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The Medley site’s location in Johns Creek, in relation to Atlanta’s north OTP cities. Google Maps
The 43-acre Medley will be the first new section of Johns Creek’s Town Center concept. Toro Development Company; designs, Nelson Worldwide
Projected look of Medley’s repurposed office building, next to a standalone restaurant and central plaza. Courtesy of Toro Development Company
How the 175-key boutique hotel is expected to relate to a Medley greenspace and retail. Courtesy of Toro Development Company
Avalon’s 101 for-sale homes are a template for Medley’s townhouses, which will start at 2,000 square feet, according to TDC reps. Courtesy of Toro Development Company
A central residential green at Avalon today. Courtesy of Toro Development Company
Courtesy of Toro Development Company
Courtesy of Toro Development Company
Overview of Avalon’s 101-house residential section. Courtesy of Toro Development Company
Subtitle The “mixed-use resi” offerings look toward Alpharetta’s Avalon for inspiration
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