BlueTriton, the company that owns Arrowhead brand, has been taking water from San Bernardino springs for more than 100 years
California has ordered the company that owns Arrowhead bottled water to stop using some of the natural springs it has utilized for more than a century, following a years-long campaign by environmentalists to stop the operation.
Regulators on Tuesday voted to significantly reduce how much water BlueTriton – the owner of the Arrowhead brand – can take from public lands in the San Bernardino mountains. The ruling is a victory for community groups who have said for years that the bottled water firm has drained an important creek that serves as a habitat for wildlife and helps protect the area from wildfires.
Arrowhead bottled water traces its roots to a hotel at the base of the San Bernardino Mountains that first opened in 1885 and began selling bottled spring water from its basement in 1906. But environmental and community groups say the company has never had permission to take water from the springs in the San Bernardino national forest.
The state water resources control board agreed that BlueTriton does not have permission to use the water and ordered the company to stop. The order does not ban the company from taking any water from the mountain, but it significantly reduces how much it can take.
“Blue triton” that’s interesting let look into that… it’s Nestle
I guess Nestlé has such a reputation they wanted to rebrand.
You see it all the time.
Facebook became “Meta” ,Comcast became “Xfinity”, and I’m sure theres plenty of other examples.
Rapeseed oil became Canola oil.
Im gonna make custom stickers and annoy the Aldi employees.
Still called that in the UK.
Google became Alphabet
Blackwater became Xe Services became Academi became Constellis Holdings
I think that had more to do with symbolizing a change in the direction of the company (ie: metaverse) and also a global name for a variety of products (instead of just Facebook) rather than just trying to hide who they are. They don’t even have any Meta-branded products. Facebook is still Facebook, Instagram is still Instagram, and WhatsApp is still WhatsApp.
I can see your point but it more so comes off as a “rebrand”. Trying to distance themselves from what they used to be so hopefully people forget all the shit they pulled.
That said, it very well may be just an attempt to shift the direction of a company but I highly doubt thats really the motive or the only intention.
People don’t open the Facebook app or log into Facebook.com and forget all the shit they pulled because they changed their name to Meta.
Meta Quest instead of Oculus Quest
They’ve already removed their logo from several products (ex: Nestlé Pure Life is just Pure Life now). Now you have to check back of the label more closely to avoid them. But rebranding would make that more difficult. Instead of actually stopping the human rights violations they rather just do this. It’s disgusting.
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A megacorporation by any other name still smells the same. And Nestle stinks.
Nestle is the biggest water thief in North America, even though they recently sold both their US/Can regular water bottling business.
Nestle did keep their premium water bottling sites tho.