The Kamala Harris-Tim Walz camouflage “midwest princess” hat, seemingly inspired by singer Chappell Roan, has reached nearly $1m in sales in 24 hours.

On August 6, Vice President Harris declared the Minnesota governor as her Democratic running mate for the 2024 presidential election this November. In the official announcement video posted by Harris, an ecstatic Walz was featured, celebrating his bid as her vice president candidate from the comfort of his home. The 60-year-old politician dressed in a simple outfit: a black T-shirt, khaki bottoms, and a camouflage baseball cap.

The $40 “Harris-Walz Camo Hat” is available on the campaign’s website. According to Teen Vogue, 3,000 hats were sold within 30 minutes of the sale going live. Since then, sales have amounted to nearly $1m, according to Teen Vogue’s report.

On the website, the hat is said to be “American made, union made” and all profits go to the Harris Victory Fund. “The most iconic political hat in America,” the description reads. And Bon Iver thinks so as well. The iconic musician was photographed wearing it on stage at a Harris-Walz campaign rally in Wisconisn on August 7.

  • IMongoose@lemmy.world
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    3 months ago

    This is going to break some conservatives who have made camouflage part of their identity. Can’t wait.

    • shalafi@lemmy.world
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      3 months ago

      I’m something of a redneck in a hard-right area and want one so bad. Probably get me in a fight.

      • Blackbeard@lemmy.world
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        3 months ago

        Hell yeah. Was hoping I could snag one before dove opener so I could wear it as a “fuck you” to the racists who get invited to the hunts we’re part of, but unfortunately they won’t ship in time.

        Just as well, I suppose, as the host might have thought twice about inviting us next year.

        • Emerald@lemmy.world
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          3 months ago

          Was hoping I could snag one before dove opener so I could wear it as a “fuck you” to the racists who get invited to the hunts we’re part

          Not surprising that racists are getting invited to dove hunts. If they hold views that make it okay for them to be violent towards birds for fun, it shouldn’t be a surprise they are also hostile to fellow humans.

  • solsangraal@lemmy.zip
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    3 months ago

    i’ve never in my 40+ years bought any political campaign merch, and i just spent $50 in the harris walz store

    HARRIS WALZ ARE CLOSING IN ON TRUMP 2024

    • Hazzia@infosec.pub
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      3 months ago

      Honestly I wasn’t going to either (because I prefer to directly donate) but when I saw that amrican/union-made label I instantly went for it. I am a sucker for American manufactured goods.

      • solsangraal@lemmy.zip
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        3 months ago

        in a way it kind of sucks that we don’t have the huge selection and variety of merch that GOP has. but dems just don’t idolize their candidates to a fraction of a degree that trump voters do, so it’s not cost effective for them to offer tons of different things. oh well

        • Trainguyrom@reddthat.com
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          3 months ago

          I went to a touristy area full of Tshirt shops recently and every shop had at least one poorly made trump shirt on display. I strongly suspect they do not financially support trump with those sales

          • solsangraal@lemmy.zip
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            3 months ago

            if you’re devoid of morals and never heard of “ethics” and you see gullible suckers throwing money at trump, then yea–you’re going to sell bootleg trump shit. guaranteed profits

      • naught@sh.itjust.works
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        3 months ago

        They got me with a dark brandon mug when Biden was still running. All their stuff is union made and they lean into the memes more than I expected

        • nomous@lemmy.world
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          3 months ago

          I look at half of this stuff as a limited edition collectible, I’ve got a box with some shirts and pins and stickers from various candidates and causes.

          That dark brandon mug is going to be cool as fuck when your grandkids come across it.

  • Great Blue Heron@lemmy.ca
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    3 months ago

    I’m really dismayed by your political system - I can’t put into words how much it disturbs me. I know it’s a good thing that the Harris Walz campaign is doing well, but all I hear when seeing news like this is how much money politicians are taking from “average” people to give to insanely rich advertising firms, to develop ads, and even more insanely rich media corporations, to run them. It’s messed up.

    • taiyang@lemmy.world
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      3 months ago

      It’s not all ads and media. It’s a little tough to get a good source on it, but somewhere between 30 and 50% seem to go to ads based on some older campaigns. The rest go to things like operations (offices, staff), consulting (political strategy, focus groups, etc) and other smaller things like travel and supplies and such.

      Those later things can make a bigger difference than the ads, too. If Hillary spent better on her operations in Michigan, for instance, her team would have been more aware of her vulnerabilities. More money wouldn’t have helped there, though, as her campaign was already flush with cash and was misspending it on places like Florida.

    • Trainguyrom@reddthat.com
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      3 months ago

      Ideally campaigns would be funded via taxes, merch sold purely at cost, and strict laws against soliciting donations or running privately funded ads

      • floquant@lemmy.dbzer0.com
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        3 months ago

        There is no need for official political merch anyway, it’s not a band or a sports team. I don’t mind if people or associations make and wear them, bit why does a political party need to sell stuff?

    • silence7@slrpnk.net
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      3 months ago

      Been pretty standard for Democratic campaigns for a while. Here’s the back of a Biden 2020 pin with the union bug on it.

      • Vanon@lemmy.world
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        3 months ago

        Also all of Bernie’s shop is union made, obviously. At least if the camo hat becomes popular, it will be nearly invisible, unlike the glowing red cry for attention the MAGA hat is.

    • bss03@infosec.pub
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      3 months ago

      I might have to buy one just to support that union.

      Careful with “American Made” tho; they often mean Guam or American Samoa which both get right shafted by government and policy.

      • Riven@lemmy.dbzer0.com
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        3 months ago

        My favorite is American assembled. All imported parts they just stick 2 parts together here and call it a day.

        • xmunk@sh.itjust.works
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          3 months ago

          Ah the old “We slapped an apple sticker on it in Bermuda which accounts to 80% of the value of the item”… classic capitalism.

  • LEDZeppelin@lemmy.world
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    3 months ago

    This is the news that will make Fox News shit their pants. When you lose camo folks, you have nowhere to go but down

  • Pyr_Pressure@lemmy.ca
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    3 months ago

    Ha, the left can’t wear red hats anymore but now the right can’t wear camo hats anymore. That will hit them where it hurts.

    • AlligatorBlizzard@sh.itjust.works
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      3 months ago

      Boo, I love Mr Toad’s and I’m still bummed they took it out of World even though I haven’t worked there in a decade.

      It’s also the source of one of the best ‘Cast Member lore’ stories I’ve heard. The story goes that a woman goes up to the greeter and asks him “What’s the ride about?” and he responds “You get hit by a train and go to hell!” The guest is upset by his response and storms off into the queue line. A few minutes later she runs back up to the greeter, excited. “You were completely right, you get hit by a train and go to hell!”